Malvern is famous for the purity of its spa water, widely sold as Malvern Water.

The earliest reports that people were visiting The Malverns for the healing power of the water came in 1622. However it wasn't until the 18th century that significant numbers of people began to flock to the Holy Well spring in Malvern Wells, for its ability to "cure" a number of ailments. In 1750 Dr. John Wall analysed the spring water and advocated its purity "The Malvern Water is famous for containing nothing at all", thereby boosting Malvern's growing reputation as a spa. Many wells can still be visited and the waters sampled including Holly Well and St. Ann's Well.